Streamlining Digital Scheduling and Brand Presence
Services
Client
Year
Website
Challenge
Arrangr, a standout in the digital scheduling industry, tasked our agency with enhancing both their marketing website and web application to support their next growth phase.
This dual approach aimed to refine their brand presence and improve the user experience of their scheduling solutions, catering to a user base of over 100,000.
Brand Consistency
Aligning Arrangr’s brand across all platforms to reflect its current market standing and future aspirations.
User Experience Overhaul
Addressing usability issues in the web app to enhance efficiency and user satisfaction.
Educational and Conversion Optimization
Improving the way product offerings and educational content are presented to increase conversions and user engagement.
Solution
Our comprehensive strategy encompassed a brand refresh and a complete overhaul of the web app.
Brand Refresh and Marketing Strategy
- Conducted extensive workshops to redefine the brand identity and develop a cohesive visual language across all touchpoints.
- Implemented a new content strategy on the marketing website to better communicate value propositions and integrate solution-based storytelling.
Web Application Redesign
- Enhanced the user interface and user experience of the web app to streamline scheduling processes and improve navigation and onboarding.
- Integrated new features like a simplified poll management system and optimized the booking process for ease of use.
Result
The redesigned marketing website and enhanced web application have increased conversion rates, improved brand loyalty, and increased overall satisfaction among its users.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.